Best Copy Ai Alternative

Capable AI Alternative Writing Tools

AI content creators are not all equal. If you have found subpar results from the most hyped generic AI writing assistants, do not write off the AI writing sector altogether. There are some worthwhile AI tools that address common shortcomings:

QuillBot

QuillBot focuses on language rephrasing and sentence expansions to transform draft text instead of writing from scratch. This helps add original style and sophistication. Useful to polish AI-generated drafts or human writing.

Jasper

Jasper bills itself as the first commercial-grade copywriter from an AI startup. It specializes in long-form marketing copy like blog posts, landing pages, and emails customized to brands. Go beyond draft text to refine final outputs.

Copymatic

Copymatic by Anthropic tailors outputs for specific use cases like advertising copy, product descriptions, subject lines, testimonials, and Twitter/Facebook posts rather than generalized content. Specialization drives better relevance.

Writesonic

Writesonic packages various AI copywriting assistants and SEO tools/optimizers that integrate nicely with popular platforms like Shopify. Streamline workflows.

Conversion.ai

Part of Conversion.ai’s multichannel generative AI platform focuses squarely on optimizing marketing copy and advertising creatives for conversion performance. Quantifiable business impact.

Seeking Alternatives to AI Content Writers

Artificial intelligence (AI) content writing tools like Copy.ai have exploded in popularity recently. These tools promise to generate blog posts, product descriptions, emails, and other content with just a few clicks. However, many businesses and marketers are finding the output from these AI writers leaves much to be desired. The writing can feel generic, stilted, or completely miss the mark for your brand voice and audience.

If you’re unsatisfied with what AI-powered content creation platforms can deliver, don’t give up. There are still great alternatives out there – human writers or more advanced AI tools – that may better suit your needs. This article explores options beyond basic AI content writers and key factors to evaluate when choosing a writing solution.

Why Consider Alternatives to AI Content Writers?

Before jumping into alternatives, it’s worth reflecting on why generic AI content tools come up short for many use cases:

Lack of creativity and engaging style – AI tools generate text based on analyzing patterns in data. While this can spit out passable content, it often lacks original style, emotional resonance, humor, clever turns of phrase, or elements of surprise that capture the reader’s attention.

No understanding of audience or goals – When you feed a topic to Copy.ai, it can write something somewhat logical. But AI has no sense of your purpose, brand persona, target customer psyche, or intent to incite certain actions. This makes much of the output ineffective or irrelevant.

One-size-fits-all tone and style – AI writing tends to follow the same formulaic style. It won’t mirror your brand’s distinctive voice or adapt tone, diction, and complexity for different audiences. The output remains rigid.

For use cases demanding truly compelling, strategic content that forges connections, AI technology is still no match for humans. But there are better solutions out there than resorting to the most generic AI writer bots.

Benefits of Hiring Human Copywriters

Further developing AI writing technology will take time. In the meantime, leveraging talented human writers remains the best way to produce quality content that ticks all the boxes. Some key upsides:

More creative and engaging narrative – Experienced human copywriters and content marketers know how to spin narratives and messaging that spark interest, emotion, and reactions key to your goals. An original human voice catalyzes stronger connections.

Superior understanding of strategic objectives – Unlike AI responding to word prompts, human writers ask clarifying questions to hone in on audiences, goals, preferred voice, topic frames, and the desired influence of each piece. This understanding shapes targeted narratives.

Customized writing style and brand tone – Every brand has a unique personality and style of communicating defined by numerous variables. Skilled copywriters intuitively adapt their tone, style, vocabulary, references, Sentence structure, imagery, and polish to become an extension of each brand they work with.

For the most strategic, impactful, and nuanced execution of critical content, dedicating an adequate budget for custom human writing remains wise. AI might help scale simpler content operations, but cannot drive targeted messaging and consistent branding like dedicated writers. The investment pays dividends in engagement.

Key Criteria for Evaluating AI Writing Tools

With more advanced AI content creators emerging, how do brands evaluate which tool(s) may work or their needs? Beyond comparing core features, dig into:

Output Quality – Regardless of touted capabilities, any AI tool depends greatly on its underlying language model. Test it by supplying context and analyzing if narrative flow, clarity, diction, length, and relevance all hold up.

Customization Range – Can the platform adapt to different tones, styles, vocabulary, entities, content types, and guidelines you specify? Or is most output fixed? Customization potential is pivotal.

Integrations & Workflow – Evaluating where in the content workflow the tool fits and what other programs it integrates with can determine usefulness. Match integration needs.

Data Privacy & Security – For many companies, allowing an AI tool to analyze vast swaths of internal data is a non-starter. Make sure its data handling and security precautions sufficiently protect IP.

Pricing – AI writing tools run the gamut from free basic versions to enterprise-level deployments. Make sure the pricing aligns with value derived and avoids surprises as needs scale.

Human Team Support – Even the most advanced AI needs supervision. Ensure there is sufficient technical and editorial staff to promptly handle issues to avoid blockers.

AI Excels at Specific Use Cases

The limitations discussed make quality AI content creators poor fits for long-form, high-value content where you need complete control, brand consistency, and strategic messaging. But they can still excel at:

Writing basic/repetitive content – For blogs, sites, and social that follows very fixed formulas and tones, AI tools generate passable drafts to work from.

Providing outlines/drafts – Early raw content that still requires heavy editing helps human writers skip initial busywork.

Scaling non-critical content – High-volume, low-stakes content needs like minor product pages or internal communications are easier to entrust to AI.

So while AI might not nail your hero banner copy, it may have a niche role in automating portions of peripheral content operations. Be strategic where you employ it.

Consider Hiring Freelance Copywriting Specialists

Your best bet to secure expert writing catered to your brand and goals is hiring talented freelance copywriters and creatives rather than one-size-fits-all vendor solutions. Benefits of custom human copywriting include:

Flexibility and specialization – A writer well-versed in your industry who resonates with your brand personality is worth the investment. Seek writers with niche experience.

Direct communication and collaboration – Unlike black-box AI, you can provide context, creative direction, and feedback for revisions with a real copy professional. This is shown in the output.

Unique style and original voice – Every exceptional writer brings their own flavor that fits different brands accordingly. Their individual creativity shines through.

Revisions and accountability – Savvy writers stand by their work and diligently refine pieces until they are satisfied. You have recourse to ensure high-quality deliverables.

Rather than settling for an average AI writer, hiring the right freelance talent brings far more control and consistently resonates better with audiences. The involved effort pays dividends through better outcomes.

Conclusion and Key Takeaways

Dissatisfaction with widely-used AI content writing tools is common once their repetitive voice and limited relevance become apparent. But viable alternatives exist – both in advanced AI platforms and human creators – that can better capture the brand essence and drive engagement.

When examining alternative content solutions, carefully scrutinize customization range, workflow integration, output samples, data privacy, pricing models, and availability of human support. AI excels mainly for simple or non-critical writing. For everything else, human copywriting specialists still prove far superior for both resonance and business performance.

Consider the use case and strategic impact associated with different tiers of content when deciding where generic AI tools still make sense versus a customized approach. With the right solution in place that aligns with nuanced needs – and rises beyond shallow hype – organizations can produce content that truly moves audiences.

Frequently Asked Questions